Born in a small country with big ambitions, I spent my early years enjoying the rise of internet and MTV. Through B roads I ended up applying for the famous Willem de Kooning Art Academy where I studied Advertising and Forecast & Trends. In 4 years I learnt from the best and graduated as one of the most promising students of my year. What really kickstarted my passion for Advertising was my semester in New York at the School of Visual Arts. There’s no better place to learn the grind and to be inspired then the Big Apple. With a Bachelor's degree in Advertising and a solid book I was ready. At least that’s what I thought.
I currently work at VML NZ in a hybrid role,
working across a mix of Gov and commercial clients.
During my career I worked at network agencies like TBWA, VML, MullenLowe, McCann, Clemenger BBDO, Chep and independent agencies like Alfred International and Special Group AU. I've worked across brands like Heineken, Uber, Red Bull, Optus, QuickBooks, Belong, LG, Harley-Davidson, Unilever, Grolsch, Audi, Albert Heijn, Klene Liquorice, Lotto, and many more.
As a side gig I was an Editor for online culture magazine Ajanaku.com. Here I wrote articles about spirits, music, design but mostly fashion & tech.
Next to Advertising, I like to direct and edit my family into holiday movies, ride anything on wheels, shoot 35mm photos, surf and indulge in trends and interior design.
• Axis Gold x2 – Even Harry Styles
• Axis Bronze x2 – Even Harry Styles
• Caples Silver – Even Harry Styles
• Spikes Finalist –Even Harry Styles
• MadStars Crystal – Even Harry Styles
• MadStars Silver – Even Harry Styles
• MadStars Bronze – Even Harry Styles
• New York Festivals Silver – EvenHarry Styles
• One Show Bronze pencil – Uber Eats No Repeats
• Top Tutor Agency NSW AWARD school with Harry Stanford & Josie Fox
• WEBBY Honoree x2 – Super Hero Customs
• Cannes Lions Gold – LG Thief
• Cannes Lions Silver – LG Thief
• Art Directors Club Netherlands Gold – LG Thief
• Art Directors Club Netherlands Silver 2x – LG Thief
• Art Directors Club Netherlands Grand Prix nomination – LG Thief
• ADC Global Awards Silver- LG Thief
• D&AD – Longlist LG Thief
• The Clio Awards – Gold (online) LG Thief
• Spinawards – 2 nominations – LG Thief
• Idea of the year Y&R network – LG Thief
• Ads of the World January winner “Best Film Gold” LG Thief
• Ads Of The World ‘Best Use Of Media’ January Danerolles Mega Croissant Billboard
• SAN Accent nomination Brand Voting
• CEBUCO nomination newspaper print of the year KPN Blackboard
• 6 x Graphis New Talent Gold: Google, Netflix, Philips, Yellowpages, iPod, MacBook Air
• Nominated for ADCN Young Talent Award
• Newcreatives.com: Best of 6x & new creation of the month November
• D&AD Commendation: Grazia magazine Hanger
• Nominated for Advertising talent of the year