FOR
Mosh Men’s Health
AGENCY
ROLE
Senior Art Director
ANIMATION STUDIO
ILLUSTRATOR
SOUND & SOUND DESIGN
Men like to think they can fix things.
Enter MOSH. A new online Men’s Health company that makes it easy – with discreet, affordable, and personalised solutions for men.
The problem is, there are a lot of other Men’s Health companies offering much the same thing. But lucky for us, they’re either medical and boring, or down-right cringeworthy.
Easy, right? To disrupt the market, we just needed to be cool, charming, entertaining and contextually relevant, with a searing insight that talked directly to men’s truth.
Okay, not so easy. But we got there. By interrupting men’s passion: sports. And by using humour to grab them by what little hair they had, or to get them to stand to attention
An illustrator from the UK, an animation studio from Barcelona/Sydney and a whistle made by a Bobby McFerrin protégé, this campaign had it all.
“Inspired by the cartoons from back in the day, we developed this campaign – carefully crafted with inky brushes,
full of imperfections and a human feel.”
Guido Lambertini Director, Niceshit Studio
Hair Loss – “Fixable” 30
Erectile Disfunction – "Fixable" 30
Erectile Disfunction – "Tent" 15
Hair Loss – "Nest" 15
ART
It was a pleasure working with illustrator Mark Long, Honeymill Sydney & Nice Shit Studio on this project. Mark is known for his New Yorker Magazine style which really helped elevate the work, the team from Honeymill and Nice Shit took his drawings and worked their magic into animation. Working between Sydney, Barcelona & London was challenging but worth the extra mile. Below is a small selection of the process.
