FOR
Brand Asset Consult
TYPE
Online campaign, Digital
AGENCY
Y&R Amsterdam
Brandvoting.nl was created for brand research agency Brand Asset Consult when the Dutch parliamentary elections reached critical mass. A record amount of Netherlanders did not know what political party to vote for. We turned our client's product – research data – into an alternative way of choosing a party, using people's brand behaviour to calculate which party suits them best. The result hijacked the nation's conversation.
Case Study (click CC for English subtitles)
Radio spots, banners and free publicity drove over 50.000 people to the website in just 2 days. In print we acted as spin doctor, giving party leaders brand advice.
Brand Voting ran again the year after. And our Belgian neighbours ran it during their general elections in 2014. They made it available as a mobile application. Radio spots, banners and free publicity drove over 50.000 people to the website in just 2 days. In print we acted as spin doctor, giving party leaders brand advice.
