CLIENT

mycar Tyre & Auto

TYPE

Online Campaign, 🇦🇺

AGENCY

TBWA\ Sydney

COPYWRITER

Simon Veksner

ART DIRECTORS

Neil Walshe

Nick Plomp

CCO

Evan Roberts

To put our automotive knowledge to the test and highlight the importance of a good set set of tyres, mycar Tyre & Auto and TBWA Sydney picked the brains of Aussies on their gaming habits; and despite half of the nation playing or streaming video games (46%), most choose to add more power (33%) and change their car’s aesthetics (31%) before upgrading their wheels and tyres (25%) when playing driving games.

• 
  
• So in order to avoid a real life game over we partnered with Twitch to educate gaming Aussies and upgrade their real car with 30% off Kumho tyres.