CLIENT

Red Bull Australia

TYPE

Online campaign, 🇦🇺

AGENCY

Special Group AU

PRODUCTION COMPANY

Monster Children

To launch a new range of soft drinks, iconic energy drink brand Red Bull asked Special Group to create an online campaign.

Brief: Highlight the four natural flavours and the fact that it’s not energy drink and therefore a different audience.

We created four Refreshingly Natural Roadtrips inspired by nature and wanderlust.

The campaign was produced by the talented folks at Monster Children and launched with several videos, influencers, social components, microsite and activation to win one of four road trips inspired by the flavours.