FOR

Uber Australia

TYPE

Online campaign, 🇦🇺

AGENCY

Special Group AU

PRODUCTION COMPANY

Pool Collective

DIRECTOR

Christopher Ireland

Apparently nobody likes strangers in cabs or Ubers, but what if you have a thing in common?

Introducing UberPool, Share the ride. Share the savings. Fistbump. Or high five. Whatever.

Using Uber data, we identified target audiences and gave them a role in our ads, banners & OOH.