FOR
Carlton & United Breweries
AGENCY
Special Group AU
ROLE
Senior Art Director
Welcome to the Temple of Dry.
A place of uncomplicated, easy drinking.
A place where you can learn from the principles of Carlton Dry; free from complication, perfectly balanced, never bitter and always smooth. Follow Master Dry on this epic journey and "Be Like the Beer".
"As usual, an Australian beer ad shows how you can take a ten-page list of client mandatories and work with them instead of against them. It's another silly,
well-made spot that shows that Aussie beer ads aren't quite dead yet. Huzzah."
Andy Flemming, Group CD, M&C Saatchi Sydney on Best Ads
