ROLE
Art Director
CLIENT
Grolsch Brewery / SAB Miller
AGENCY
Alfred International
PRODUCTION COMPANY
Woodwork
Grolsch Radler is not just some beer with lemon taste. It’s a historical bike tour back to the early 1920's of Germany. For English folks, Soz it’s in Dutch. It’s new, it’s fresh yada yada yada. Looks good though.
The launch was supported with an online campaign and activation to win a retro bicycle